Terms of Service

1. Agreement

These terms govern use of Ad Pretzel websites, portals, and services. A signed proposal, statement of work, or order form controls if it conflicts with this page. By using the site, sending a form, or buying work, you accept these terms. If you use the site for a company, you confirm you can bind that company.

2. What we do

We design and build conversion websites, brand identity, custom SaaS and dashboards, related marketing, automations, and support. Scope, price, and timeline live in the proposal. Public pages are information, not a bid.

3. No guaranteed results

We do not guarantee search rankings, ad costs, lead volume, revenue, uptime of third-party networks, or any specific business outcome. Traffic, platforms, and algorithms change. We will tell you what we can control. We will not promise what we cannot.

4. Your duties

• Give accurate briefs, assets, and access we need, on time.
• Confirm you have rights to material you send us (copy, photos, fonts, data, personal information of third parties).
• Keep portal logins confidential and use the systems only for lawful business.
• Pay invoices as stated. Late amounts may pause work.
• Review deliverables, including AI-assisted work, before you publish or rely on them.

5. Fees and taxes

Fees are in the proposal. Recurring hosting, retainers, and platform fees renew until cancelled on the notice in that agreement. Applicable Quebec and Canadian taxes are extra unless quoted inclusive. Chargebacks for delivered work are a breach. Refunds, if any, follow the signed agreement.

6. Intellectual property

• You keep pre-existing brand assets you supply.
• On full payment, you receive the licence or assignment described in the proposal for final deliverables.
• We keep our tools, components, Pretzel OS, methods, and unused concepts.
• Third-party software, fonts, stock, and APIs stay under their own licences. You are responsible for those accounts (Stripe, Meta, Google, and similar) unless we operate them under a written mandate.
• We may show completed work in our portfolio and ads unless the proposal says otherwise in writing.

7. AI-assisted work

Some production uses AI. Output can contain errors, generic phrasing, or material that resembles other work. You must review before use. We are not liable for claims that AI output infringes a third party if you publish it after review, except to the extent a signed agreement says otherwise. Do not use our tools to generate unlawful, deceptive, or harmful content.

8. Platforms and acceptable use

Custom platforms and Pretzel OS are provided for the client’s internal operations. You will not probe, overload, resell, or reverse engineer them, or store unlawful data. We may suspend access to stop abuse or a security risk. Scheduled maintenance may cause downtime. Backups follow the proposal, not an implied archive of everything forever.

9. Email, SMS, and marketing on your behalf

If we send campaigns for you, you warrant that lists are collected with valid CASL consent and that content is lawful. You indemnify us for list and claim issues that come from your data or instructions.

10. Confidentiality and privacy

Each party will keep the other’s non-public information confidential, except for processors and advisors who need it, or as required by law. Personal information is also handled under our Privacy Policy and Cookie Policy.

11. Limitation of liability

To the maximum extent permitted by Quebec law, our total liability for a claim relating to the site or a project is limited to the fees you paid us for that project in the 3 months before the claim (or, for site-only use with no contract, CAD $100). We are not liable for lost profits, data, leads, rankings, or indirect, special, or consequential loss. These limits do not exclude liability that Quebec law does not allow us to exclude, including certain bodily injury or fraud.

12. Indemnity

You will defend and indemnify Ad Pretzel against claims arising from your content, your lists, your instructions, your use of deliverables, or your breach of these terms, except to the extent caused by our proven gross negligence.

13. Termination

Either party may end a project as the proposal allows. We may suspend or end access for non-payment, abuse, or legal risk. Sections that should survive (IP, fees owed, confidentiality, liability, indemnity, governing law) survive.

14. Governing law

These terms are governed by the laws of Quebec and Canada applicable in Montreal. Courts of Quebec in the district of Montreal have exclusive jurisdiction, except that we may seek injunctive relief anywhere to protect IP or confidential information.

15. Changes

We may update this page. The dated version applies to site use from that date. Active projects stay on the signed agreement unless both parties agree in writing.

16. Contact

Ad Pretzel, Montreal, Quebec, Canada. hello@adpretzel.com. (514) 827 2026.